• Home>
• News>
• Norwich Insurance Broker Joins 'We're Backing City' Initiative

Norwich Insurance Broker Joins 'We're Backing City' Initiative

Posted: 09 July 2009

Author: Richard Hartley

SUPPORTING the Canaries 'We're Backing City' campaign, local independent insurance broker and firm of independent financial advisers the Alan Boswell Group have entered into a new three-year deal with the Club.

The deal is worth a considerable five-figure sum each year and will see the Club's business insurance arranged by the Alan Boswell Group and the launch of 'Canary Insurance' for supporters. Canary Insurance will offer attractive home insurance and motor insurance deals, the latter in conjunction with main club sponsor Aviva.

The Alan Boswell Group is one of the top 10 fastest-growing insurance brokers* in the UK with four offices and 160 staff throughout East Anglia. On the new deal, Chairman Alan Boswell said: "As a local business with our head office literally round the corner from Carrow Road we have always taken a keen interest in the Football Club. We are delighted to support the Canaries and play our part in getting the team back where they belong."

"There is a great feeling in the City when the Club is doing well and we hope that by helping to develop 'Canary Insurance' we can contribute to the Club and help achieve promotion. That's why we are delighted to say that "We're Backing City!"

Canaries' Head of Marketing Will Hoy said: "The Club is delighted to enter this new partnership which brings in significant additional funds for Norwich City Football Club."

"The Alan Boswell Group is a key and well-respected local business, we will benefit from their expertise as our new corporate insurance provider and through 'Canary Insurance' supporters and local businesses will receive excellent, competitive deals on their insurance."

*Insurance Age – Top 100 Brokers 2008 supplement