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Alan Boswell Group make noise about summer sponsorship

Posted: 20 August 2010

Author: Phillip Green

Alan Boswell Group is sponsoring VW Whitenoise, a local festival celebrating all things Volkswagen from 20-22 August 2010 at Fritton Lake Country Park.

Alan Boswell Group has a close affinity with VW Whitenoise as it offers a broad range of insurance products for motoring and camping enthusiasts - from classic car and campervan cover to business insurance and self drive hire insurance for companies offering motorhomes for rental. VW Whitenoise is an annual Norfolk-based event that attracts over 3000 visitors from across the UK to celebrate all types of VWs in a friendly atmosphere packed with displays, a high standard car show on the Sunday and a variety of music and live bands.

Both Alan Boswell Group and VW Whitenoise have their roots in Norfolk and have benefited from the surge in popularity of camping and particularly VW Campervans. Alan Boswell Group has expanded their motorhome insurance division in the last year, to cope with rising demand and VW Whitenoise has seen advance ticket sales increase by 50% on 2009.

Managing Director, Alan Boswell, said: " It makes sense for us to have a presence at this type of event but instead of pitching a stall and attempting to pull visitors away from the excitement of the festival to talk about insurance we’re offering attendees discounted insurance when they’re ready*, covering the event insurance for VW Whitenoise and adding some fun extras to the goody bags."

Neil Haughey, VW Whitenoise event organiser, added: "We’re really pleased to have secured a leading local insurance broker as our main sponsor. Many of our visitors are huge car enthusiasts and are looking for well-priced insurance but from experts who understand classic cars so Alan Boswell Group are perfect., Many of our visitors come in vehicles worth in excess of £15k so they’re committed to taking care of them in every way, from insurance to paintwork."

Many other smaller local companies are sponsoring a trophy in the prestigious show ‘n’ shine event too including Lone Star, Moore’s Upholstery, C&S Bodycare, Wooleys, Procoat and Dunkirk Garage. Alan Boswell Group’s offer of a 10% discount on insurance and free legal care and key cover will undoubtedly be a hit with visitors (along with the unique split screen air fresheners they’ve designed too!)

For more details visit www.vwwhitenoise.com or www.alanboswell.com. The event opens at noon on Friday 20 August at Fritton Lake Country Park and from 0900 on the Saturday and Sunday. There’s still plenty of free camping space available, full weekend passes are £25, children £5 and under 3’s free. Day passes are £7.50 for adults and £2.50 for kids. The tickets include free access into the whole of Fritton Lake, including free rowing boat hire.