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Kits for Kids

Alan Boswell Group have been club sponsors of Norwich City FC for over 11 years. We’re proud of the club and what it means for the community. We also know how difficult it is for young children not to be influenced by their peers in the playground and the ‘bragging rights’ afforded to supporters of the bigger clubs.

Some parents are fortunate enough to be able to afford to take their kids to Carrow Road, or to buy them the latest kit. This makes it far more likely that their son or daughter will go on to support the Canaries, but others don’t have this opportunity.

ABG have joined forces with NCFC to launch a new ‘Kits for Kids’ campaign. We hope, over the next few years, to help parents, grandparents, friends or other family to obtain a NCFC shirt for the children in their lives.

We want to see more kids wearing the shirts with pride. Seeing other kids wearing the shirt. Feel part of the local community. The more shirts we can get on the backs of the youngest generation, the more we can help grow the Norwich City family.

Kits for Kids

We’re starting small this year – 200 shirts have been sourced through the club and we’re running the giveaway campaign via our Twitter account.

We hope this will grow. We’d love to see other businesses get involved and offer ways for others to donate. We’d love to see pre-loved kits made available. We’d love to be able to give away 500 shirts next year, 1000 shirts the following year… or even more.


If you have any ideas on how we can make this dream a reality, or would like to get involved, send us an email on hello@alanboswell.com


Meet the designer - Stephen Lister

All the supporting graphics for Kits for Kids (including the one at the top of this page) were created by Norwich based designer, Stephen Lister.

Stephen is a graphic and digital designer with eight years experience in the creative industry. He also has three years studying design at Norwich University of the Arts and has a versatile skillset and focus on clean, modern design.

If you’re a Norwich City fan then it’s very likely you’ve seen Stephen’s designs. This past season, one of Stephen’s designs was featured on the limited edition ‘to the fans’ kit, worn by NCFC in their match against Reading. As well as creating NCFC graphics for ABG, he has worked with Norwich City Women FC since 2019 and often creates graphics featured on the Norwich City fan channel, Talk Norwich City.

Stephen’s work isn’t just limited to NCFC, with a specialism in brand design from logos to social media graphics as well as web design and illustrations.

Check out Stephen’s work on his Twitter and Instagram or contact him via s.listerdesign@gmail.com

  • Kits for Kids T&Cs

    1- The promoter is: Alan Boswell Group Ltd (company no. 02591252) whose registered office is at Prospect House, Rouen Road, Norwich, Norfolk, NR1 1RE.

    2- The competition is open to residents of the United Kingdom aged 18 years or over.

    3- There is no entry fee and no purchase necessary to enter this competition.

    4- By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

    5- Route to entry for the competition and details of how to enter are via https://twitter.com/ABGroup

    6- Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.

    7- Closing dates for each week are 28/05/21, 04/06/21 and 25/06/21. After this date the no further entries to the competition will be permitted.

    8- No responsibility can be accepted for entries not received for whatever reason.

    9- The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.

    10- The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

    11- The prize is as follows:

    The prize is one home or third kit children’s Norwich City Football Club shirt 2020/21 season and no cash or other alternatives will be offered. The prizes are not transferable.

    12- Winners will be chosen at random by software, from all entries received and verified by Promoter and or its agents.

    13- The winner will be notified by DM on Twitter on of the closing date. If the winner cannot be contacted or does not claim the prize within 48 hours of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

    14- The promoter will notify the winner when and where the prize can be collected / is delivered.

    15- The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

    16- By entering this competition, an entrant is indicating their agreement to be bound by these terms and conditions.

    17- The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

    18- The winner agrees to the use of their name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

    19- Entry into the competition will be deemed as acceptance of these terms and conditions.

    20- This promotion is in no way sponsored, endorsed or administered by, or associated with Twitter or any other social network.

    21- The entrant must be following @ABGroup and @NorwichCityFC on Twitter in order to enter.

    22- Alan Boswell Group shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such change shall be effective immediately upon posting to this webpage.

    23- Alan Boswell Group also reserves the right to cancel the competition if circumstances arise outside of its control.