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About us Corporate Social Responsibility

Our responsibility

We take our accountability to our customers, employees, community and environment seriously and will make all necessary resources available to realise our corporate responsibilities.

Alan Boswell

The ABG Charitable Trust - helping in our local communities

For over 30 years we have always maintained a ‘Charity of the Year‘ – a local charity that we would support through fundraising activities and an annual donation. For many years this was the Big-C (see below).

However, as the company grew it became apparent that we could, and should, do more. So, in 2019 we decided to create the ABG Trust, a completely separate and independent Trust with the sole aim of distributing a percentage of company profits to local good causes.

The Trust, as you can imagine, have stringent guidelines to follow from the Charities Commission and must remain thoroughly independent of all and any commercial influence.

Year One saw donations in excess of £275k to support our local communities including:

  • Play equipment to local schools to help children with additional needs
  • Donation towards the cost of innovative equipment to local NHS Trusts
  • Individual awards to help families with disabled children
  • Supporting local community groups suffering from a lack of income due to Covid-19
  • Grant for a local hospice to support emergency respite short breaks
  • Donation to a local homeless charity which provides housing and jobs to rehabilitate members back into work
  • Covering the cost of furniture for a day centre supporting the vulnerable and elderly suffering with mental health, loneliness and dementia

If you’d like more information about The Trust or you’d like to send in an application, please email trustrequests@alanboswell.com.


Big C

We have a long-standing fundraising partnership with Big C, Norfolk’s Cancer Charity. Alongside sponsoring their annual Golf Day, which we have done for over 20 years, we also make regular donations through a range of fundraising activities.

We have raised over £100,000 in support of their brilliant work, and continue to find new ways to support them, most recently donating ticket sales and total bids from the silent auction at our Golf Day, which the Alan Boswell Group Charitable Trust generously matched.

Big C Chief Executive, Dr Chris Bushby, said: “By supporting Big C, Boswell’s has helped us to fund ground-breaking, world-class research at the Norwich Research Park. Monies also go towards surgical and diagnostic equipment in our local hospitals, as well as our cancer support and information centres across the country, which help thousands of people every year.”

Employee volunteering & Fundraising

Employee volunteering and fundraising is part of the culture at Alan Boswell Group and our people are always finding ways to get involved with causes close to their hearts. Over the years, our generous employees have raised thousands of pounds for charities across the UK through all sorts of fundraising initiatives. And with the employees fundraising comes match-funding from the ABG Charitable Trust.

Our regular schedule of fundraising includes monthly dress down days, bake sales and our annual golf day. Alongside this, we’ve sponsored staff through a whole range of activities, including marathon running, mountain climbing, bike-riding, head-shaving, sponsored walks and skydiving.

Whatever the event, our people are always willing to get behind each other to support a good cause.


Our employees are the heart of our success and we are committed to building and maintaining a workplace culture where support and mutual respect are at the centre of how we do things. We promote the wellbeing of our people through providing information, raising awareness, and giving them frequent opportunities to look after their own wellbeing while endorsing policies and practices to support them.

Alongside frequent awareness events and signposting to mental health services, our staff have access to six fully-funded, confidential, counselling sessions a year. We have also offered mindfulness training for managers to cascade down to their teams and work hard to promote a culture of care and concern for our people, with staff being actively encouraged to look out for each other.


Pro bono
Our financial planning and general insurance staff support programmes to improve financial education by delivering talks within schools and universities to increase the levels of financial awareness. Our apprentices and staff have been involved by presenting to class assemblies at local schools within our catchment area about skills required within our industry.

We recognise the value of staff development for continued business success. We support the Open Academy, which demonstrates a tangible investment and involvement with a school within our employment catchment area. It forms part of a head teachers ‘tool kit’ to improve leadership, curriculum areas and employability within the school.

We run our own apprenticeship programme and by linking with a cluster of local schools this informs students of pathways into financial services environment. We currently have a number of apprentices working across the business. We also support the Open Academy and other schools in the area by offering work experience for Year 10 pupils.

The Arts
We are corporate sponsors of the Norwich Theatre Royal and have previously funded an exciting access to theatre project benefitting local primary school children.

We arrange insurance for charities and non-profit organisations. This includes voluntary and community interest groups e.g. musicians and amateur dramatic groups and the Scouting Association and Charity Retail Association. We also recently launched our first insurance affinity partnership with The Norfolk Hospice, donating £15 to the charity for every household policy sold.