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About us Environmental Social Governance

Our responsibility

We take our accountability to our customers, employees and community seriously and are committed to playing our part in delivering a sustainable future through our approach to environmental, social and governance (ESG) principles.

We are realistic and understand that change is required to achieve these goals. All decisions we make will be measured against our ESG commitments to ensure that we continue to embed the culture in our business as we develop and evolve.

Alan Boswell


We need to be honest. We know we are not yet carbon neutral but we are managing the journey whilst making sure we continue to provide top class service for our clients. We could ask everyone to work from home to save emissions from travelling, but there is a clear impact on our service and we know we work better when we are together. Instead, we have enabled our people to work remotely if necessary and we encourage our execs to work from the nearest office if convenient. Like many other firms, online meetings are now common and save many hours of unnecessary travel.

We recognise that our head office building could be more eco-friendly and we are working on it with new solar panels and LED lighting. We are gradually changing our company cars to hybrid and more recently to fully electric, and we offer a bike to work scheme. We have replaced our printers with “follow me” printing to cut down on waste, and we encourage emails and electronic communication rather than print & post.

We are sure that a continual process of small changes will have a significant overall impact.


Our People

Equal opportunities

We are an equal opportunities employer. Equal opportunity is about good employment practices which treat everyone fairly and equally and this means we are committed to ensuring that all employees, potential employees and workers are treated no less favourably, and not unlawfully discriminated against, on the grounds of possessing a protected characteristic.

We aim to ensure that all employment decisions are taken without reference to irrelevant or discriminatory criteria and we shall, at all times, strive to work within legislative requirements of the Equality Act 2010. No requirement or condition will be imposed upon individuals, which could disadvantage them, purely upon the grounds of protected characteristics.

Equality, diversity & inclusion

We are committed to encouraging equality, diversity and inclusion among our employees, and eliminating unlawful discrimination. 

The aim is for the Group to be a representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.  

The Group – in providing goods and/or services and/or facilities – is also committed against unlawful discrimination of customers or the public. 

Safe working environment

All employees deserve to be treated with consideration, dignity and respect and should feel safe in our workplace. The Group will not tolerate any form of harassment and bullying coming from external sources even if it means having difficult conversations with clients, suppliers etc and with the risk of losing business.

The Group is unable to control the behaviour of individuals outside of our organisation but we can act to stop it. 

All allegations of bullying or harassment will be investigated whether or not the matter has been raised by the affected individual. 


The ABG Charitable Trust - helping in our local communities

For over 30 years we have always maintained a ‘Charity of the Year‘ – a local charity that we would support through fundraising activities and an annual donation. For many years this was the Big-C (see below).

However, as the company grew it became apparent that we could, and should, do more. So, in 2019 we decided to create the ABG Trust, a completely separate and independent Trust with the sole aim of distributing a percentage of company profits to local good causes.

The Trust, as you can imagine, have stringent guidelines to follow from the Charities Commission and must remain thoroughly independent of all and any commercial influence.

Year One saw donations in excess of £275k to support our local communities including:

  • Play equipment to local schools to help children with additional needs
  • Donation towards the cost of innovative equipment to local NHS Trusts
  • Individual awards to help families with disabled children
  • Supporting local community groups suffering from a lack of income due to Covid-19
  • Grant for a local hospice to support emergency respite short breaks
  • Donation to a local homeless charity which provides housing and jobs to rehabilitate members back into work
  • Covering the cost of furniture for a day centre supporting the vulnerable and elderly suffering with mental health, loneliness and dementia

If you’d like more information about The Trust or you’d like to send in an application, please email trustrequests@alanboswell.com.


Big C

We have a long-standing fundraising partnership with Big C, Norfolk’s Cancer Charity. Alongside sponsoring their annual Golf Day, which we have done for over 20 years, we also make regular donations through a range of fundraising activities.

We have raised over £100,000 in support of their brilliant work, and continue to find new ways to support them, most recently donating ticket sales and total bids from the silent auction at our Golf Day, which the Alan Boswell Group Charitable Trust generously matched.

Big C Chief Executive, Dr Chris Bushby, said: “By supporting Big C, Boswell’s has helped us to fund ground-breaking, world-class research at the Norwich Research Park. Monies also go towards surgical and diagnostic equipment in our local hospitals, as well as our cancer support and information centres across the country, which help thousands of people every year.”

Employee volunteering & Fundraising

Employee volunteering and fundraising is part of the culture at Alan Boswell Group and our people are always finding ways to get involved with causes close to their hearts. Over the years, our generous employees have raised thousands of pounds for charities across the UK through all sorts of fundraising initiatives. And with the employees fundraising comes match-funding from the ABG Charitable Trust.

Our regular schedule of fundraising includes monthly dress down days, bake sales and our annual golf day. Alongside this, we’ve sponsored staff through a whole range of activities, including marathon running, mountain climbing, bike-riding, head-shaving, sponsored walks and skydiving.

Whatever the event, our people are always willing to get behind each other to support a good cause.


Our employees are the heart of our success and we are committed to building and maintaining a workplace culture where support and mutual respect are at the centre of how we do things. We promote the wellbeing of our people through providing information, raising awareness, and giving them frequent opportunities to look after their own wellbeing while endorsing policies and practices to support them.

Alongside frequent awareness events and signposting to mental health services, our staff have access to six fully-funded, confidential, counselling sessions a year. We have also offered mindfulness training for managers to cascade down to their teams and work hard to promote a culture of care and concern for our people, with staff being actively encouraged to look out for each other.


Pro bono
Our financial planning and general insurance staff support programmes to improve financial education by delivering talks within schools and universities to increase the levels of financial awareness. Our apprentices and staff have been involved by presenting to class assemblies at local schools within our catchment area about skills required within our industry.

We recognise the value of staff development for continued business success. We support the Open Academy, which demonstrates a tangible investment and involvement with a school within our employment catchment area. It forms part of a head teachers ‘tool kit’ to improve leadership, curriculum areas and employability within the school.

We run our own apprenticeship programme and by linking with a cluster of local schools this informs students of pathways into financial services environment. We currently have a number of apprentices working across the business. We also support the Open Academy and other schools in the area by offering work experience for Year 10 pupils.

The Arts
We are corporate sponsors of the Norwich Theatre Royal and have previously funded an exciting access to theatre project benefitting local primary school children.

We arrange insurance for charities and non-profit organisations. This includes voluntary and community interest groups e.g. musicians and amateur dramatic groups and the Scouting Association and Charity Retail Association. We also recently launched our first insurance affinity partnership with The Norfolk Hospice, donating £15 to the charity for every household policy sold.