Alan Boswell Group sign new sponsorship agreement with PUFC
By Alan Boswell Group

We’re pleased to announce we have signed a new three-year sponsorship agreement with Peterborough United Football Club, which will see us remain the club’s preferred commercial insurance partner. Our Peterborough office has been open since 2014 and we recognise the value the football club brings to the community; continuing our support of the club for a further three years is one of the ways we try to make a difference in the area we operate.

(L-R) Gary Bentley, ABG Peterborough Branch Director, Alex Harris PUFC Commercial Manager, Andy Paton, ABG Account Executive
The deal will see us host a number of business breakfasts and networking events throughout the season and our advertising will be displayed on the LED boards on match days. From the start of the 2023-2024 campaign, the executive suite will be re-named the Alan Bowell Insurance Executive Suite. Lee Boswell, Marketing Director, said, “We’re really pleased to extend our sponsorship of Posh. We always told them we’re here for the long-haul and this will take our sponsorship of the club into our 8th year. “The club have fantastic ambitions and continue to make positive steps in the right direction, and we hope we can be there with them for the next eight.”
Peterborough United Commercial Manager, Alex Harris said, “We are delighted that Alan Boswell Group will remain our commercial insurance partner. We have a long-standing relationship with the company, so it is great to be able to continue that partnership through to 2026.”
Need help with your insurance?
Whether you need a quote, have a general enquiry, or want to talk it through over the phone, we're here to help.
Make an enquiry – general and locations
Related articles

Alan Boswell Group named finalist for 'Insurance Broker of the Year' at The British Insurance Awards 2025
We're pleased to announce we have been named a finalist in the 'Insurance Broker of the Year' category at The British Insurance Awards 2025.

Insurance Broker of the Year 2023
Capping off a busy year for the Group, we're delighted to have been awarded Insurance Broker of the Year 2023.

What is an insurance broker? All your questions answered
The role of an insurance broker, how to benefit from their expertise, and how to choose a broker that’s right for you.

Why use an independent insurance broker?
Not sure why you should use an independent insurance broker over a price comparison site? Our latest post has all the answers.