We’re delighted to confirm we will be the Presenting Partner for local charity Break’s Standing Tall trail 2024. The trail will be heading to Cambridge in Spring 2024 and is expected to bring over 350,000 visitors to the city looking to discover the 2m high Giraffes.
Having taken part in the Norwich trail in 2022, we enjoyed the experience of working with our chosen artists to develop the designs, helping to select the locations, and, of course, participating in the trails themselves. Making a difference in the communities we operate in is hugely important to the Group and our staff, so we couldn’t pass up the opportunity to support the work Break does to help young care leavers transition to independent living.
We also expect that participating in the trail will bring us increased brand awareness in the local community and the opportunity to build relationships with other like-minded businesses. Having recently rebranded our Cambridge office from S-Tech Insurance Services to Alan Boswell Group, we recognise that not many people in Cambridge will know our name, despite being active in the city for over 40 years.
Lee Boswell, Marketing Director, said, “The trails are wonderful for the city and the wider community, but it’s also about the benefit to the charity and taking part in the trail is a good way for us to contribute. Seeing our staff excited and engaging with the whole process last year was great and we now have eight sculptures from previous trails dotted around our head office, which are a real talking point for visitors. We look forward to meeting the other sponsors and discovering the Giraffes in Cambridge next year”.
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