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Sponsorship renewal of Cambridgeshire Girls and Women’s Football League for the 2025/2026 season

19.06.25

Alan Boswell Group

Under 9’s League Cup Winners of the Alan Boswell Group Cambridgeshire Girls and Women’s League 2024-25

Under 9’s League Cup Winners of the Alan Boswell Group Cambridgeshire Girls and Women’s League 2024-25

Cambridgeshire FA today announced the renewal of our sponsorship of the Cambridgeshire Girls and Women’s Football League for the 2025/26 season. Women’s and girl’s football has grown exponentially in recent years, boosted by the Lionesses’ 2022 Euros victory, with a 56% rise in participation and over 50% more teams registered in the past four years.

This year will mark the 21st season sponsored by Alan Boswell Group, alongside our sponsorship of other grassroots sports teams and Cambridge United F.C.

Lee Boswell, Marketing Director at Alan Boswell Group, said,

“We’re pleased to continue our sponsorship of the Cambs FA Girls and Women’s League. As a Group, we have supported grassroots and professional sport for many years and recognise the contribution it brings to the local community. Women’s football has gone from strength to strength over the last few years, and we look forward to seeing that continue with the Women’s Euros taking place this year.”

Chris Abbott, Competitions and Clubs Development Manager at the Cambridgeshire FA, said,

We are extremely grateful to Alan Boswell Group for their continued support of the Cambridgeshire Girls and Women’s League. We look forward to continuing working together and building further on our excellent partnership. Through over 20 years of sponsorship, they have enabled the league to grow and develop to over 250 teams.

We recently strengthened our commitment to Cambridge with the move to a new state-of-the-art location at Cambridge Business Park. The relocation to a larger, better-connected office at the centre of Cambridge’s business community and nearby Cambridge Science Park will support our ongoing expansion plans.

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