Alan Boswell Group wins Insurance Broker of the Year award at British Insurance Awards 2025

The award, sponsored by Aviva, recognises outstanding customer service, client retention, and excellence across the UK insurance industry. Alan Boswell Group stood out against the other finalists for our customer-first approach, continued investment in our people and communities, and commitment to providing friendly, expert advice.  

Speaking about the award, Alan Boswell, Executive Chairman, said,

We have built our success on consistency, expertise, and sustainable growth. Founded over 40 years ago, Alan Boswell Group is one of the UK’s largest independent insurance brokers, offering expert advice and tailored insurance, risk management, and financial solutions to individuals and businesses.

Highlights from the past year include:

• Growth in team size and our Apprenticeship scheme continues to nurture new talent into the industry.

• An increase in our Feefo customer service score from 4.8 to 4.9.

• Sector-specific awards success, including a Which? Best Buy.

• Improving client journeys through digital solutions, while prioritising human-first interaction.

• Recognition for industry expertise, with research featured by major outlets including the BBC and The Times.

• Strategic acquisitions of Priory Insurance, The Insurance Centre, and AT&A Insurance Brokers.

• Ongoing investment in the wider community, through sponsorship of local sports teams and donations via The Alan Boswell Group Charitable Trust, which reached a milestone £3m in donations since 2019.