Alan Boswell Group continues sponsorship of Cambridge Rugby Club for the 2025/2026 season
By Alan Boswell Group
Lee Boswell and Louis Mann at Cambridge Rugby Club
Cambridge Rugby Club (CRUFC) today announced that Alan Boswell Group has renewed and increased its sponsorship for the 2025/26 season, further strengthening its commitment to supporting the club and its ambitions.
CRUFC was formed over 100 years ago and competes in the Championship (2nd tier of English rugby), having been promoted after the 2022-2023 season.
Lee Boswell, Marketing Director at Alan Boswell Group, said, “Our sponsorship of regional grassroots and professional sports teams builds on our ambition to grow our brand presence in the area while supporting our regional advisers to develop successful relationships with local businesses. We’re pleased to enhance our support of Cambridge Rugby Club, and we wish them the best of luck with the 2025-26 season.”
Alongside sponsorship of CRUFC, Alan Boswell Group also sponsors Cambridge United Football Club and the Cambridgeshire Girls and Women’s Football League, as well as many other professional and grassroots sports teams throughout the region.
Louis Mann, Commercial Director at Cambridge Rugby Club, said, “We’re really pleased that Alan Boswell Group will be continuing their support of Cambridge Rugby as a Gold Level Partner. Offering friendly, expert advice, they’re an established business with extensive roots in East Anglia, it’s great to see them supporting the region’s premier rugby club.”
Alan Boswell Group has recently strengthened its presence in Cambridge by relocating to a new office at Cambridge Business Park. This move to a larger, more strategically located space, at the heart of the city’s business hub and close to Cambridge Science Park, aligns with ABG’s continued growth plans.

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